Rachel Bolton is a pioneering energy healer based in the UK. Rachel was introduced to the Basker Roberts team after she was looking for a partner to help build a site that truly converts, and that could fulfil all the aspects of Rachel’s various business streams. At the time of introduction, these streams were at "ideas" stage and needed development. Our team set to work on creating the online world of Rachel Bolton. The result was a staged approach to a rather monumental task, with gradual publication of varying elements of the website. The final result broadly categorises Rachel’s products into three distinct areas – healing, products and courses. A big focus in building out the site was to create a credible online environment, fit for the 21st century, which stands out in an industry abundant in poor sites and non-credible language use.