Valsanzibio (full name The Monumental Garden of Valsanzibio and Villa Barbarigo) is a privately owned and managed estate, located approximately 50km south-east of Venice, in the Veneto region of northern Italy. It comprises two principal parts: the first is a monumental garden, designed by renowned architect L. Bernini; and the second a Baroque-era villa, both created in the 1600s. The monumental garden features unique examples of Renaissance and Baroque-era statuary, numerous fountains and water features, rare and endangered plants and trees, and the world’s oldest original boxwood labyrinth. Since opening to the public in 2007 visitors have been welcome at Valsanzibio between February and December every year, where they are free to explore the gardens at their leisure. After observing a steady increase in the number of visitors annually over the first decade, this trend slowed in 2018, which led the owner to undertake a program of outreach and PR in an attempt to raise the profile of Valsanzibio, both in Italy and internationally. The Basker Roberts team learned about the estate in one such piece of PR in the UK edition of the Financial Times in July 2018. In collaboration with the Volare Marketing Partnership (which Basker Roberts is a founding member of) we made contact with the owner, and following a series of discussions and meetings (both virtually and in-person) agreed a scope of works that would overhaul Valsanzibio’s online presence.